Introduction of the Working Process of Sand Production Line

Thus , according to Henna Machinery Co. , Ltd. To develop much needed gravel industry , saw the opportunity , vigorously develop innovation and mining machinery and equipment upgrades . Henna Machinery Co. , Ltd. Can offer to develop a variety of stone production line according to customer requirements for engineering detailed stone and construction sand , stone crusher , Henna Machinery Co. Ltd. O develop a high degree of automation production lines , large crushing ratio , high production efficiency, capacity large, through the broken product without internal cracks , high compressive strength , in addition to equipment maintenance simplicity , the vulnerability of seniors to improve the current international high- strength wear-resistant materials , low loss and long service life , can bring considerable economic benefits to customers .Construction of buildings need a lot of sand , but the sand Is not the same quality requirements , artificial sand and natural and analogy, rough a ppearance and shape is the main difference between bad . Rough appearance and shape of the less round, pouring concrete for the activity caused adverse effects , such activity will result in poor open areas free of concrete being produced , it can be said sand maker directly affect the quality of the project . Therefore, the quality of the pros and cons of artificial sand should be mainly in rough shape and the appearance of circularity , In addition , artificial sand produced raw materials . S well as other synthetic material limitations are caused by the manufacturing industry will need to take it seriously and construction companies facing problems. Scientific management, advanced processing technology and innovative manufacturing theory make Foote Heavy Machinery become the exporting base of mobile crusher plant, wheel mobile Jaw crusher and famous grinding equipment In China. What Honoring has done is for the clients and we believe that quality Is the best way to develop market .Artificial sand looks rough and circularity poor , mainly determined by the production equipment. Look from the perspective of industry associations , artificial sand production as springing with the herd instinct of the phenomenon , and more practitioners lack of expertise , coupled with the technology behind sand making equipment sector produced only the interests of suppliers , appearing on the market a lot of poor quality and immature equipment , to the healthy development of the cause of the artificial sand brought severe consequences.Lu , president of those known to conquer the world , whether to do anything for a class of companies said the accused , he said, those companies producing equipment production efficiency is low, and capital consumption is amazing , is not mature production equipment. Therefore, any investment has risks , artificial sand is no exception investment , investors need to pay attention to , in addition to market demand and prospects , but also need to be there really enough expert advice.At present , China has some of the artificial sand equipment conduct of investment business prenatal training and after-sales service , to develop Henna Foote Machinery Co. , Ltd. On behalf of China†s artificial sand equipment production enterprise technologies level. Mobile quarry plant: http:// www. Chinatown. Com/pro/pap. HTML

Feminism in advertising

In my essay I will scrutinise feminism in advertising. We live in a world surrounded by commercial advertisements. For a very long time advertisers have used tactics such as gender representations for targeting their audiences (customers). It is described by others as the science that capture the human mind long enough to get money out of it. With theories of advertising and their sophistication, my assignment will look at both the advantages and disadvantages of feminism in advertising. Society and social structure are immensely affected by popular culture. Strinati (2004) says, â€Å"in modern setting, popular culture is the culture produced which is commercially created by a few for consumption by many†. Mass media such as television, films, magazines, bus stop shelters, billboards, internet and newspapers are the common forms of communication used by product manufacturers who portray and interpret society. Kellnar (1995, p 5) says â€Å"media is the form of art that teaches us how to be men or women, how to react to society, how to be successful and popular†. These are some of the advantages for manufacturers concerned about the commercial success of their products hence presenting a culture that will be consumed by many. These few points by Kellnar(1995) are some of what manufacturers or capitalists with one thing in mind success of their product use as advantage forcing them to present a culture they believe will attract and be consumed by the most audience. In doing so, popular culture often results in stereotyping people such as women, the disabled and other minorities because depicting them as stereotypes is easy. With advertising as another form of popular culture the stereotyping becomes very bold to ensure fast selling of huge volumes within a short time. To make achieving these targets, manufacturers/ capitalists will not have time to build up their own characters meaning stereotyping must be used. Although these manufactures of these manipulated mass cultural images say popular culture mirrors or echoes the society, the opposite is also true. Unaware the behaviour of society is being affected by these manipulated media images. More and more people are becoming more concerned and worried about how society sees itself and sometimes adapt to these impressions left by this art of popular culture especially feminist who are saying images of women in popular culture are undermining and degrading women. To some extent the feminist concerns are true when you look at what Srinati (2004) says that society does not award the same privileges it offers to men to women. This justifies the argument from feminist regarding the representation of women in mass media. Having started on feminist theory, I will describe it feather more before moving on to how women are represented in popular culture. Feminism speaks for women in terms of social equality for sexes against patriarchy and sexism (Macionis and Plummer 2012). Feminists trying to eliminate gender inequality have four different main theories of feminism, liberal feminism, socialist feminism, radical feminism and what Sylvia Walby calls the dual systems of feminism and each responds to the oppression of women in different way, outlining different causes and different solutions. However they also have criticisms. Liberal feminists oppose prejudice and discrimination against that stops women from pursuing their goals (Macionis & Plummer 2012) and Gidens (2009) also says liberal feminism searchers for answers of gender inequality in cultural and social attitudes. It has great support than the other perspectives because it is more tolerant and its views are less threatening to existing values. In Western societies liberal feminists’ plans are to change the political, economic and social systems. Liberal feminists believe that both men and women are not benefiting from gender inequalities (Haralambos and Holborn 2008). Some of its criticisms identified by Valerie Bryson (1999) are basing liberal feminism on male assumptions and norms. The other is emphasizing public life at the expense of private life. Abbort et al. (2005) says liberalism does not explain the exploitation of women, it take no account of structural sources of inequality. Marxist and socialist feminism started from Marx’s conflict theory, blaming the sexual divisions of labour as the barrier preventing women from wealth (Marsh et al 2009) and this Marxist analysis of feminism blames capitalism as the key source of oppression rather than patriarchy, and capitalist as the beneficiaries. Just like radical feminists they have a desire for revolutionary change and want a communist society where production is communally owned. Although Marxist and socialist feminism had a lot of influence during 1970s and 1980s it has lost influence in recent years and some of its aspects have been adopted by other feminists. Just like the other feminist theories it has its own criticisms. It has been criticised for using the masculine theory which does fails to explain of women’s position (Haralambos et al 2008). Its main criticism comes from failing to emphasise how men oppress women (Abbort et al 2005). Radical feminism puts all the exploitation of women on men (Gidens 2009). Radical feminists believe that men are the beneficiaries from women subordination. Valarie Bryson (1999) says radical feminists see women as an oppressed group who had to free themselves from their oppressors in this case men (Haralambos & Holborn 2008, p 101). Radical feminism is criticised for encouraging women to focus on negative experiences with men and for portraying women as good and men as bad. Banks, 1981; Barry,1983; Stacey, 1983; and Vogel,1983 (cited in Macions and Plummer 2012, p 407) say these distinctions describe the problem of patriarchy in different ways and call for correspondingly distinctive solutions for social damage. We already know that societies and individuals take time to adjust to change and to adopt the new routines therefore the representation of women in media can speed up the process of change, as already demonstrated, that popular culture has enormous effect on society. Even though the representation of women in media is largely hidden by capitalism profit making agendas, an exact representation of society would harm the feminist motives. There are other feminist theories like black feminism and postmodern feminism. They are all associated with femininity some with theories that try to put limitations on the way women are portrayed by the mass media. Despite the short comings of social and commercial limits on advertisements, advertisers are always a step ahead in terms of change to social reality and they have proved that they can provide better reflection of social changes than any other media. The truth is advertisers continue to miss-represent the female body and women are still seen as cheap of free labour for house work in spite of all the changes in representation of women over the years. In television adverts for both sexes, men appear 76% more as experts than women (Hasseltine 1982). Hasseltine also says women are often portrayed as mothers or housewives without common sense knowledge about their roles. Recent study (Yoder et al 2008) has proved that although women still appear as housewives, they no longer appear as people without voice and mind of their own instead they are now competent, have a voice and perform professional duties just like the male colleagues. This shows a clear picture of change from the past couple of decades. Although changes in the way women are portrayed on adverts are said to have improved, the stereotyping still remains and are adding worthiness to some of the feminist objections about the portrayal of females in mass media. For examples women were seen as voiceless, passive sexual objects for male gaze, nevertheless today it is still the same, except women are no longer presented as inactive but as desirable sexual subjects who presents themselves in that objectified manner because they want to (Goldman, 1992). This is now post feminism and advertisers still use their narrow ideas that create feminine qualities and feminists are finding difficult to persuade advertisers to change these gender identities because advertisers put so much money towards these ideas and cannot afford to have low commercial results (Cortese 2008) and to achieve high commercial results they must use their femininity ideas. They then persuade a beautiful female in what they call perfect body, slim and tall without blemish. Storey (2003) in his book â€Å"Inventing Popular Culture† calls the advertisers, the ruling class, who constitute themselves under the guise of democratic populism, exploits the art of popular culture and the manipulative art of advertising to promote docile conformism and worship of the new which keeps the consumer in a confused state of changing fashion and insecure about his/her taste. Especially on beauty products, the manipulation of art of advertising is extended by air brushing the women to look extra fine causing women to feel inferior among others. Men as a result of these manipulated images raise the expectation from women which creates more gender stereotyping. Even though post feminism shows women as professionals and not as stupid mothers or housewives, they persist showing them as objects, even in advertisements/commercials meant for the male audience. Female audience have the worst adverts that objectify women for purposes of selling products such as lingerie. Post feminism shows semi naked female bodies that are considered as showing the sexual power of women over men, this in pre-feminism time was seen as offensive (Amy-Chinn 2006). This is one form of feminism that has limitation to the feminist theory of popular culture. Like I said before, feminist objections of stereotyping women are more evident in commercials that sell products for women and in magazines for female audience (Lindner 2004). Research conducted by Lindner (2004) concluded adverts from magazines for female audience stereotyped women 78% more than any other magazines, so if it is true that adverts/commercials are created with the targeted audience in mind, then women find themselves in inferior positions in such magazines and are identified better with such stereotyping. Such advertisements limits the work of feminists and their theory of saying advertisements should reflect social reality become invalid as such advertising do reflect reality but harming the feminist plan. If this kind of female stereotyping is a reflection of society, then there is nothing wrong with the popular culture that presents the female body in such a way. Unfortunately popular culture has great impact on how people carry and see themselves around others. The air bushed female bodies on advertisements will lead to denial of how they look without the manipulation. Individuals exposed to sexist commercials had negative thoughts about their own body image (Lavine et al 1999). This, without the criticism from feminists, is not best for society and its best not to show sexist advertisements which show the female body as an object. It has serious consequences on a lot of women especially the younger ones where it may result in problems like eating disorders, plastic surgeries, locking themselves away from society Another disadvantage of sexiest advertisements is that showing women as sex objects, excluding them from society, can cause men to have negative perception of women. For example (Rosewarne 2005) says criminality can lead to perception of fear in women, and this is not acceptable in society especially from feminists who are fighting for woman to be equal to men. Unfortunately another form of commercials that is increasing masculine power is the outdoor advertisements that sexually degrade women and strengthening their exclusion is on city spaces (Ibid, p67). This cause sexual violence which forces women to reduce their movements and this type of popular culture which creates an environment is not acceptable in society. Feminists need to come up with more powerful arguments that the ones mentioned above to solve this matter that is rising from stereotyping and showing women as sexual objects. Strinati, (2004) says some feminists are campaigning for a female world that excludes men. Gill (2008) says by purchasing underwear to tea or coffee they are representing power and independence. This is also adding to advertisements that are meant for the female audience meaning more stereotyping especially if it’s a woman to women commercials, resulting in feminists failing to field the answer to the problem of stereotyping women in popular culture. In the last 30years changes have happened in favour of women about their representation in popular culture especially the way they are portrayed in commercials. From stupid mother or housewife without a voice in the 1980’s to professional knowledgeable people with a voice in the twenty first century, despite all these changes in the way women are represented in advertisements they still experience stereotyping. Pre feminists saw the stereotyping off women as harmful today, the postfeminist supports the idea of showing the female body as sexual objects saying it signifies the power that the female body has over men. The objectification of the female body is still seen as the main way undermining women’s bodies and the limits found in feminism have made it hard for feminists to out rightly challenge the deception of women in popular culture. In conclusion, there clear evidence that feminists do not agree about the origins of inequality between men and women. They argue that women have always been in a subordination position while some say gender inequalities originate from particular historical events (Haralambos and Holborn 2008). Women have suffered oppression in the past without a voice and today they have a voice but still experience oppression in one way or the other. In advertising we saw objectification of women in advertisements as harmful in the 1970s and 1980s and in the twenty first century the objectification of women in advertisement is still happening but is now called the sexual power of women over men. We have also seen that the stereotyping and portraying women as object is a tool for advertisers trying to achieve their targets for whatever they are selling. Stereotyping the depicting of women has been part of advertising and will continue to be a very useful tool for advertisers. The manipulation of images can have devastating effect on out women living them with all sorts of problems. Finally, feminism is a metaphor for transformation, having s voice, for women who did not have a public voice in the past and it is seen as moving from object to subject (Storey 2009). Today the feminism movements are still tackling the adverting industry with the introduction of new revolution ways to tackle mass media about these images that depicting women as sexual objects.

Report Essay Example | Topics and Well Written Essays - 750 words - 2

Report - Essay Example In fact, the decision to increase the tuition fees has adverse effects on the lives of student, given they will have to pay these costs and cater for their other needs at a time when there is a harsh economic environment which does not go well with the rise in the cost of education. This situation can be compared with the case of the recent financial recession where individuals were forced to cut costs just to get to make ends meet. Since the increase in tuition fees would be of negative effect on the number of students who would be willing and able to get a higher education. In fact, it is stated that the contribution of the provincial government to higher education has been decreasing quite a while and this has led to an increase in the debt burden of the students. Because of this, there has developed the need to ensure that the government takes steps to ensure the subsidizing of education to encourage Canadians to acquire a higher education. Eisen, B. & Wensveen, J. (2012, Jul 9). Arguments for cheap tuition are not supported by evidence. Troy Media. Retrieved from http://www.troymedia.com/2012/07/09/arguments-for-cheap-tuition-are-not-supported-by-evidence/ According to Eisen and Wensveen, the fact that there is an increase in the cost of tuition in higher education does not in any way significantly affect the number of people who go to university. On the contrary, they argue that despite the fact that in some provinces the governments have heavily subsidized higher education, there has been no significant increase in the number of students attending university. They argue that it is essential to understand that the cost of acquiring higher education is not relevant to the educators, and that they are only focused on ensuring that students are benefiting from it by standing a chance to secure good employment. They go against the argument by other writers that with time, students will realize that problems resulting from increases in higher education cost an d spending will surpass the benefits that they are likely to derive from acquiring the education and this will eventually discourage these students from going to university. They argue that while students will have increased debts due to loans, which they will be expected to settle after they have secured employment, they will also be able to ensure that they have a better life because of the high quality of education that they will receive. They state that the society is absorbing increases in the cost of higher education within the universities, so that the students are expected to pay direct tuition increases or taxpayers pay indirectly in order to cover for these increases, and all these is to ensure that the quality of higher education is enhanced. Ryan, D. (2012, Jun 15). Sid Ryan: The case for zero  tuition. The National Post. Retrieved from http://fullcomment.nationalpost.com/2012/06/01/sid-ryan-the-case-for-zero-tuition/ Ryan states that while many columnists have argued that those students in Quebec who are on strike should just accept higher tuition rates, he does not understand the argument of the abovementioned columnists. He makes the argument that in Ireland, which is his home country, education is free from the lowest level, kindergarten, to university with all the

Kiosk Technology paper Research Example | Topics and Well Written Essays - 1250 words

Kiosk Technology - Research Paper Example Kiosk point-of-sale systems provide 24 x 7 availability to the customers where they can make transactions in an easy, user-friendly manner (Silicon Landmark, n.d.). The ease, with which transactions can be made, provides an important element towards an organization's ability to attract customers; as the customers look for user-friendly and always available systems that can take care of their needs. Kiosk promises to be the technological advancement that can take care of this need. In addition, kiosks provide customers with product information and interactive features that improves the overall image of the company in customers' minds. Kiosks are available in various types and for various purposes. Ranging from a simple cash register to a complex and integrated ATM (Automated Teller Machine), kiosks are believed to improve customer relationships, reduce headcounts for manual/ traditional operations, to take benefit of technology boom, to achieve accuracy and efficiency in operations and to improve customers' perception about the company by providing various marketing and product/ services information on the kiosk terminals. However, as yet no study has been conducted to verify the above claims of kiosk vendors. Whitech Solution (n.d.) has explained the process through which the customers are relieved from standing in the queue for getting a product or service; rather they can use the self service feature that is provided by the kiosk system at POS sites to reduce the response time that is otherwise on a higher side in traditional systems. The kiosk software communicates directly with organization's database systems from where it fetches information to the customer at the kiosk site. 1.2 Implementing a Kiosk at POS A company needs to adopt an organized approach for implementing a kiosk system at its POS sites. This strategic IT decision should be taken after careful analysis of costs and the perceived expected benefits of the implementation. The site, technology, type of kiosk to implement the hardware and software requirements, the vendors and strategic partners for the implementation are needed to be identified well before the actual implementation gets underway. As with any strategic IT implementation, the Return On Investment (ROI) must be calculated for this decision as well. However, since a number of qualitative factors are involved in this scenario, it is relatively a bit difficult to do a quantitative analysis to determine the degree of effectiveness and efficiency that a kiosk will provide to the business. This inherent limitation requires the organization to apply a focused effort to carefully examine and evaluate different criteria that it believes will have an impact on the overall implementation. 1.3 Managing the Change Although it is believed that kiosks add value to the business, yet the implementation needs to be monitored and supervised. The importance of using the right technology for the business can not be undermined; however, Mitra (2007) has pointed out the importance of employees' and customers' support towards introduction of new technology.

Conduct a comparison between latest Intel and AMD chips Research Paper

Conduct a comparison between latest Intel and AMD chips - Research Paper Example The chips increase the performances of various technical materials like laptops, desktops and servers. Intel chips helps in raising greater capabilities in processors in terms of improved quality for the purpose of offering superior products to the customers (Intel Corporation, n.d). Advanced Micro Devices, Inc. introduced advanced chipsets for serving its broad base of customers globally. The chipsets of the organization have been designed in order to compete with Intel in the global market. AMD processors have been noted to be less expensive as compared to Intel and possess greater operational performance (Mueller, 2011). Based on the above discussion, the paper intends to conduct a comparison between latest Intel and AMD chips in terms of their advantages as well as disadvantages, value creation, costs along with affordability, reliability and expected future. Discussion Advantages of Intel Chips The various advantages of Intel chips can be viewed in terms of satisfying its broad base of customers globally, resulting in increasing sales and enhancing profitability along with productivity. One of the major advantages of Intel chips has been noted to be its deliverance of advanced technological and quality products to the customers through which effective performance can be ensured. The chips like Intel H57 and H55 Express are capable of delivering various extensive features incorporated with advanced technologies that embrace various features like High Definition (HD) graphics, Remote PC Assist Technology and Rapid Storage Technology. Another disadvantage of Intel chips is that with the assistance of the latest chips belonging to Intel, it is quite possible to acquire high quality graphics, view videos and listen to audio systems with advanced technology. Intel Rapid Storage Technology chipsets are regarded as quite significant as these chipsets are capable of storing additional data. Moreover, these chipsets are also capable of increasing performance of the laptops and desktops as well as possess lesser consumption of power. Additionally, these chips are so powerful that valuable information can be protected, in case of any failure in hard disk drive (Intel Corporation, 2009). Disadvantages of Intel Chips One of the crucial disadvantages of Intel chips has been noted to be its price. It has been apparently observed in this particular context that the price of Intel chips is quite expensive as compared to others like AMD. Another disadvantage of Intel chips is the heat factor. It has been viewed that the chips belonging to Intel generates huge quantity of heat that requires multiple fans for cooling (Aries Technology Inc., n.d). Advantages of AMD Chips In order to determine the advantages of AMD chips, it has been viewed that AMD chips or processors are capable of facilitating the users with efficient visualization and sharp as well as clear video features. These chips are also power efficient and enable in greater processing with apply ing advanced technological features. The longevity of the battery of AMD chips is much longer that possess the capability of storing high quality graphics (Advanced Micro Devices, 2013). Disadvantages of AMD chips One of the disadvantages of AMD chips is the technology. It can be affirmed in this particular circumstance that Intel uses certain advanced technological advancements which ultimately makes the organization more powerful as compared to

Reader Response Essay Example | Topics and Well Written Essays - 500 words

Reader Response - Essay Example Nowadays American people have change completely the meaning of the word macho making this Mexican rood word someone really bad, just like golf player Tiger Woods, who cheat to his wife with more than one hundred women and was very rude with her and his fans (in 2005, he cancelled a party that his wife organized for him when he won just because he was used to win almost every month therefore that is not a fact to celebrate).   The worst thing of this as Guibault said, is that the media and the people is getting used to this misrepresented meaning of the word and it is becoming very popular all over the United States. Today I still smile and do not get upset when someone tells me that I look like a macho.   People move on with their stereotypical thinking and they have already made images in their minds about the word macho but this is again very stereotypical of them and will only misguide the other people. Guibault has done a wonderful job describing the word macho; he has described it really well. There are cultural misunderstandings which must be avoided; the use of language has brought about a significant change in our

Module 7 DQ 1 and 2 Article Example | Topics and Well Written Essays - 500 words

Module 7 DQ 1 and 2 - Article Example The medical staff feels that the technical aspects of EHR and following laws take away from their time treating patients. The HIT manager therefore takes that burden away from them and by doing his or her job; the clinical people can be free to concentrate on their main concern, the patient. Goetz et al (2013) published a survey in The American Journal of Managed Care in which she states under HIT, communication is the main benefit and that the physician’s records are more organized. As business people also, the medical personnel feel that the greatest challenge is the increased cost of the equipment and people required for implementation. The Journal of AHIMA (2013) has published a list of those items absolutely essential for good strategy planning. For one thing, the article states that IT should be involved in all facets of the brainstorming. Another is that the involvement and representation from all levels in the facility (all stakeholders) is likewise necessary for the plans to succeed. In the ongoing controversy between top down and bottom up philosophy in deploying a healthcare IT system, IBM has put together a white paper concerning the advantages and disadvantages of both (2005). Although almost eight years is an eternity in information technology, the points brought out are still very much relevant. The bottom up approach offers more clinical saturation early on. As initial costs are lower, benefits are realized much sooner, material and otherwise. As well, password security is managed better. Yet the main disadvantage is that later changes to the system are not necessarily very easily accomplished. Therefore, it can be said that top down is a mirror image of the bottom up method. Although initial costs are much greater, its main advantage is that the entire facility is not disrupted during the implementation process. Because of the higher costs, it will take a longer period to realize a payback. In addition, custom

Evaluation Research Essay Example | Topics and Well Written Essays - 750 words

Evaluation Research - Essay Example An examination of these types would lead to a better understanding of the overall importance of evaluation research as well as the impact it has on the implementation of various government programs. The first type of evaluation research is one which evaluates a process. For example, in the health industry the process by which a person gets admitted to a hospital in a given location could be evaluated through research, case studies, interviews and then policy makers could be given advice as to how the process can be improved (ACT Health Promotion, 2002). The satisfaction level of the people using the services provided concerning their health, as well as the reach of a program connected with public health improvement could both be evaluated through process evaluation to give public officials a better picture of how successful or unsuccessful a policy is. Evaluation research can be carried out by both public and private organizations as the focus of the research is to try and improve the processes involved in the health services industry. The next level of evaluation research focuses on the impact which a certain policy or a certain mandate has on the delivery of services (Kann et. al. 1995). In the context of health services, suppose a policy was created by which only doctors who had been trained in Australia were allowed to practice medicine and any doctor or nurse who had a foreign qualification was simply barred from working in Australia. The impact of such a policy could be quite severe and could even be negative as Australian doctors could be barred from practicing elsewhere in the world. Other policies, such as making sure that the ambulance which carries a person to the hospital for emergency treatment would also carry them back may have a positive or negative impact and these can only be determined through evaluation research which looks at the real impact of a policy. Impact evaluation often

Unrequited Love Essay Example for Free

Unrequited Love Essay Everyone eventually meets the man or woman of their dreams. Whether it’s online or in your local grocery store, everyone is bound to meet their perfect match. According to Harville Hendrix, the author of the article The Mystery of Attraction, he mentions that there are three theories that he has noticed or have looked more into and he also has his own theory. The three theories that he mentions are as follows: biological theory, exchange theory, and the persona theory. When it comes to his own theory, Hendrix states that of the conscious theory. Although Hendrix provides in depth detail of the three theories, I do not agree in those theories and therefore believe in Hendrix’ own theory. The first theory that Hendrix describes is that of the biological theory, which means that women select men who are that of â€Å"alpha† qualities. They choose men who will provide for their future family or supply themselves with nourishment. Society makes men feel that they have all the weight on their shoulders and men are made to fulfill the manly duties. When I look for certain men, I choose men that have an attractive personality. Some people just choose the looks, but I focus more on the way he portrays himself in front of me and other people. My dating experience has been bumpy and slow these past years. I have only had one boyfriend and have learned nothing. As everyone always says that you always find your soul mate in college, I believe that to be true. As I have not found one yet, I still believe in that opinion. As I see everyone else going out with their boyfriends/girlfriends, it makes me feel sad. I was never much of a social person when it comes to meeting other people. Therefore, I do not agree with this theory because I believe that it is not all about choosing your mate on their physical traits, but more on their personality. The second theory Hendrix explains in detail is that of the exchange theory. He clarifies that the selection of our mates is determined by the equivalence of our choices. We focus more on the physical appearance rather than the personality he/she portrays. I have noticed that a lot in my eighteen years of life. A lot of my former friends and classmates would say, â€Å"Oh, he/she is hot, I am going to go for him/her! † They already pick out their â€Å"future† boyfriend/girlfriend at first sight. They try to get that guy/girl as close as to themselves as they can! Some go to extreme measures like the story my friend told me. This story was about a guy who carefully picked out his girlfriend on the beautiful qualities she possessed. He was dumbfounded on the perfect qualities she portrayed when they hung out. As he got to know her more, she was not as what she seemed to be. He realized that the beauty she possessed on the outside was not as pretty on the inside. She acted very horribly to him and treated him like he was garbage. After that, he focused more on the personality of a girl, rather than the beauty. Going off that story, I disagree with the exchange theory because if you go off this theory, it will lead to the destruction of love. The third and final theory that Hendrix concludes with is that of the persona theory. This theory states that whoever your mate is they should boost up your self-esteem when you are seen with this person. A persona, which is a second image we portray to other people, comes in effect when we are with our soul mate. We act a certain way around our boyfriend/girlfriend, but when we are around other people or in public, we tend to have a second personality towards them. It is sort of like a two faced person. Society likes to see an all-around good person in public. They do not like to see a person who is contradictory towards themself. Not being yourself is making yourself seem that you are not confident with your self-esteem and want to become this sort of person. Concluding with the final theory, I disagree with this theory because you are not supposed to be a second person around society but not portray the same self that you usually do around your boyfriend/girlfriend. Hendrix states 3 theories that do not seem to work. His own theory, the conscious theory, seems to go along to what seems to be the personality of the person, rather than the looks. Seeing my friends getting asked to prom and homecoming throughout my high school career was brutal. Always seeing them happy and having so much fun every time was horrible. Always being the third wheel was terrifying. Everyone experiences this sometime in their life, whether it is towards themselves or seeing it on television or in society. The internet is also a good way a person can meet their partner. It is so much easier online because you can pick out a guy that suits your specific needs. It will minimize to an amount that is perfect for viewing and you can even go on dates! It really gets you to know the guy without the looks, but focusing on the personality. The article states the theories that Hendrix explains are that of the biological, exchange and persona theories. He states that he observed the relationships between others and came up with these 3 theories. Even though I disagree with these 3 theories, I know I believe in the theory that Hendrix came up with on his own, which is the conscious theory. He says that people should not focus on the looks of the person, but rather the personality that the person possesses. I agree with Hendrix’s theory because your decision should not be based on the looks but more of the personality because it could go wrong in the end. In conclusion, the conscious theory is more of a better decision.

Qantas Airlines Essay Example for Free

Qantas Airlines Essay Introduction Qantas Airlines, initially known as Queensland and Northern Territory Aerial Services Limited (QANTAS), was founded by two former war pilots, Wilmot Hudson Fysh and Paul McGinness, in 1920 at Queensland, Australia. Qantas is the flag carrier airline for Australia and it is the second oldest airlines in the world. Qantas Airlines headquarters is located in Mascot, Sydney, New South Wales with its major hub at Sydney Airport. The airline began with joy flights in 1920 and by 1922, they carried 871 passengers and logged 54,000 km without severe damage. It also began its airmail service between Charleville and Cloncurry which was their first ever to be scheduled in 1922. In 1935, Qantas operated its first international flight which was a regular four-day trip from Brisbane to Singapore. It has now become Australia’s largest domestic and international airlines with much development. Qantas started advertising via television. It was a television campaign which started in 1967 through a few decades with it targeting American citizens. The ad was a huge success as it was named as one of the greatest commercial of all times. The airlines also promoted its brand by sponsoring a handful of sports team. Qantas is the principal contributor of the â€Å"Qantas Wallabies†, Australia’s national Union Rugby team and the Formula One Australian Grand Prix. It also sponsors the Australian’s national association football team, Socceroos and recently made a deal with Cricket Australia to be the main backer of the Australian national cricket team. Qantas had become so significant that the government bought over it back in 1947 which is a year after the Australian Airlines was formed. Unfortunately, Australian Airlines had a major issue which led to Qantas b eing sold. Qantas was then privatised and since then it has continued to mature despite fighting financial crisis and global turndown for aviation. To regain profit, Qantas have produce subsidiaries such as Jetstar Airways which is Qantas’ low-cost carrier. CEO Alan Joyce was pleased to announce Qantas’ best profit ($250 mil.) since the global financial crisis in 2011, even though the airlines and the aviation suffered from some challenges. Despite everything, it is undeniable that Qantas is regarded as the worlds leading long distance airline and one of the strongest brands in Australia.

viability of Primark’s strategy in current recession in the United Kingdom

viability of Primark’s strategy in current recession in the United Kingdom 2. LITERATURE REVIEW 2.1 Introduction Literature reviews are considered as an essential part of the research to understand the theory related to research problem and find out the specific research gap. The research aim is to identify viability of Primarks strategy in current recession in the United Kingdom. In order to fulfil the purpose of the research topic, some selected reviews of the literature have been presented here. This chapter begins by depicting the literature on factors of consumer behaviour, effects of recession and its influence in marketing, recession and economy of Great Britain. After that it follows the concept of marketing strategy and general marketing strategy during recession. At the end of this chapter, it concludes with a summary of the key points made through the literature. 2.2 Consumer behaviour According to Lancaster et al (2002) the main objective of marketing is to understand and identify the needs of the consumer and satisfy the customer accordingly. For which marketer need to understand what influences these needs and how the customer satisfy their needs. It is necessary for marketer to understand the buying behaviour of the existing and the potential customer. The consumer buying behaviour consists of the products and services consumer used to buy for their personal and household use. There are two types of influences that influence customers to buy products or services. It influence customers memory subconsciously or consciously to take the decision for buying. These influences are environmental and individual. The environmental influences are external effects to the customers purchasing decision. Individual influences are personal to the consumer which also affects the purchasing decision. According to Kotler and Armstrong (2010) the central question of marketer is how consumers respond to different kind of marketing efforts by different companies. For the marketer it is important to understand the buyer behaviour. The buyer behaviour is the final consumer that they buy goods and services for the personal consumption. But it is not a simple task to understand this behaviour. The stimulus-response model is a model to give an idea of consumer buyer behaviour. The diagram of stimulus-response model is given below. This model consists of marketing stimuli and other stimuli. Marketing stimuli are the four Ps of marketing. They are product, price, promotion and place. The other stimuli are the major forces and events of the environment around the buyer. These are economical, technological, political and cultural. These stimuli go through the buyer black box which afterwards creates the buyer responds accordingly. In the buyer black box first buyer characteristics influences by different stimuli and then decision making process works according to the buyer behaviour. Buyer takes decision by choosing products, brands, retail, dealer, purchasing amount or frequency of purchase. The buyer characteristics are strongly influenced by different factors which are not under the control of the marketer. Marketer needs to take these factors under consideration. These factors are cultural, social, personal and psychological. The diagram of the factor influences buyer behaviour is given below. Cultural factors had a broad and deep influence on the behaviour of consumer. It is essential to know and understand the culture of buyer, subculture and social class. Culture is the main reason for an individuals wants and behaviour. Buyer culture is learned by a member of society from family and other important institution. These are the set of basic values, perceptions wants and behaviour. Again, each culture has smaller subculture or group of people. They shared same valued system. It is based on common life experiences and situations. Mainly subcultures include nationalities, religions, racial groups and the geographic regions. For example subculture group in USA are Hispanic, African American and Asian American. Besides, in every society there are some similar class who has same types of needs, interest, values and behaviour. In a word there must be an order of different classes in the society. The similar class responds similarly to a product in the society. Marketer needs to understand the different class in the society. Social class can be divided like: upper class, middle class, working class and lower class. These classes are divided in the society according to the income, occupation, education and wealth of people in the society. However, social factors also influenced the consumer purchase decision. These factors are small groups, opinion leader, family and social roles and status which influence the behaviour of the buyer. Persons behaviour is influenced by many small groups. This group can be two or more people interact together. Reference group has a direct impact on persons behaviour and attitude. People sometimes influenced by the reference group which they do not belong to. This group will be aspirational group. People wishes belong to different aspirational group. Sometimes people are influenced by the opinion leader. An opinion leader is a person in a reference group who has special skills, knowledge and personality. By which they can influence others in the society. Family member also has strong influence on the behaviour of the buyer. Marketer needs to understand the role of husband, wife and children on the purchase decision of different products, goods and services. Persons position in a family, class and organization is known as role and status of that person. People choose produ cts and service according to the roles and status. Marketer needs to know all of these which influence the buyer behaviour of the consumer. Furthermore, physiological factors influence the buyer choices. These are four major factors. Such as: motivation, perception, learning and beliefs attitudes. Motivation is a kind of drive that is directing the person to find satisfaction of the need. A person tires to satisfy the most important need at the first. Again, a person already motivated is ready to act accordingly. Perception is the process through which people interpret, select and organize information in a meaningful way. People learn from the experience. When people learns it changes their behaviour. As for example people buy Nikon camera. If the experience is rewarding people will buy this camera again and again. Through the learning and experience people acquires belief and attitudes. Belief is a thought a person holds about something. Again, people have different attitude towards different religion, cloths, foods, politics, music and all most for everything. Attitude is a favourable or unfavourable evaluation or fee lings towards different object or idea. Buyer behaviour are also influenced by these psychological factors. Finally, personal factors influence buyer decision as well. These factors are age lifecycle stage, occupation, lifestyle personality, self-concept and economic situation. People always change the consumption of products and services and buyer behaviour throughout the lifecycle. Normally, the lifecycle stages include young singles, married couples with children and old singles. Now-a-days marketer are catering for some non-traditional growing consumers like unmarried couple, single marrying later in the age, same sex couple, single parents and extended parents. Besides, persons occupation affects the buying decision. The products bought by the blue collar will be different than that of white collar people in the society. Marketer needs to identify different occupational group for their product in the society. Moreover, consumer buying behaviour depends on the individuals life style. Lifestyle is a pattern of living which is expressed by individual activities, interest and opinions. Besides, each person personality influences his or her buying decision. Personality is the individuals unique psychological characteristics. This can be described as self-confidence, dominance, sociability, adaptability, aggressiveness etc. Brand choice depends on these different human traits. Another factor is the economic situation which affects the individual buying behaviour. Product choice depends on a persons economic situation. Sometimes marketers target consumers who have lots of money and resources. For which they charge prices to match with them. And sometimes marketer target consumers in a more modest way. So, consumers personal income, savings and interest rates all of these need to take account by marketers in case of income sensitive goods. They need to watch the trends in the economic situation of the consumer. If there is an indication of downturn in the economy or point to a recession marketer need to take necessary steps. They need to redesign, reposition and re-pr ice their products closely. According to Needham et al (2003) economic environment consists of those that influence consumer buying power, buying decision and marketing strategies. It includes stages of business cycle, inflation, unemployment rates, resource availability and changes in disposal income. There are different stages in business cycle. Recession is one of them. Consumer buying power declines during recession. It may remain in the depressed level when economy enters the recovery period. In the last recession during 1990 in EU consumer buying pattern shifted to more basic products and more functional products cost lower price. Consumer stops spending on nonessential products and rejecting the decision on buying luxurious items like cars. In the recession consumer are on more likely to save rather than spending and buying on credit. In the recession power shifted from the producer to buyer. Unemployment rises during recession. It affects marketing by modifying consumer behaviour. As a result consumer w ill have less income to spend and buying behaviour is likely to be affected. A brief overview of recession and effects in economy which influence the consumer purchase decision are depicted below. 2.3 Recession According to Stock Market Investors (2008) Economic recession is defined as a significant decline in the economic activity across a country, lasting longer than a few months. Normally, the recession is visible in real GDP growth, industrial production, wholesale-retail trade, real personal income and employment. According to tutor2u.net (2009) there are different trends in economy. These trends can be categorized as slump, recession, recovery, and boom. Boom is a period of fastest economic growth due to increase in demand. Slump is a stage when output slows down in economy due to decreasing in demand. As a result confidence in the economy starts to suffer. Recession is a period when the level of output decrease actually and unemployment rises, business looses their confidence and consumer start to save rather than spending. Government will spend more money for unemployment benefit and will get less money from income tax and vat. And recovery is a period when the economy goes through recession and boom. 2.3.1 Effects of recession and its influence on marketing According to Shama (1993) recession creates decreasing demand of raw materials, products, and services. Different researchers and federal agencies technical operational measurement indicates the beginning, progress, and ending period of recession. If for the two consecutive quarters gross national product (GNP) declines it is called as recession in USA. Otherwise, if the leading indicators (LEIs) in the economy decline for three straight months then it also figure out as recession. During the recession marketing strategy need to be modified. In order to be profitable and consumer-responsive it needs to be aware of effects in the recession and necessary steps should be taken. In general terms it means to adapt the marketing mix and/or the target markets needs to be changed. According to Stock Market Investors (2008) there are different cycles in the economy. Recession is one of them. During the recession unemployment rises, prices of products start to increase and the living standard goes down. For which businesses stop in expanding. So, it can be said that recession started. There is another indicator of recession. It is decreasing the gross national product (GDP) of a nation. Many experts consider the negative GDP growth over two consecutive quarters in a as recession in the economy. However, even there was positive growth if it is slowing for several quarters recession seems to start. According to Dibb et al (1994) in the time of recession unemployment problem rises and buying power of the consumer declines. As a result many consumers become more price and value conscious because of decreasing of buying power. The products that are basic and functional customer tend to go for those products. People normally try to reduce the consumption of more expensive convenience foods. They try to save money by growing and preparing of their own food. They will buy fewer durable goods. And people will try to go for more repair and do-it-yourself products. In the time of recession some companies made mistake by reducing their marketing efforts. But it damages their ability to survive in this situation of the economy. Obviously, marketer needs to conduct some revision of their marketing activities during the recessionary period. In the economic downturn functional value of the products is the main concern of consumers. So, company must need to focus marketing research. This rese arch will help to determine precisely about buyers want on the functions of different product. After that it needs to make sure that these functions become part of the products. In the recession promotional efforts on different products should emphasise on the value and utility of it. Russ and Kirkpatric (1982) called business cycles as the fluctuations in the level of economic activity. It will cause changes in the price level which will cause inflation or deflation in the economy. But business cycles in the economy are more typically thought of in terms of production and employment. The bad time in the business cycle is the recessions or depressions with low production and employment. It is the bottom of business cycles. When there are upswings with the high production and employment it is termed as reflect of good times in the economy. The common measurement of business cycle is Gross National Products. By GNP it indicates of a country where it is in the business cycle. Total value of goods and services that are produced in a country is known as GNP. Business cycles also measured by the unemployment figure. It is difficult to understand the causes of business cycle. It is also difficult to predict their turning point of business cycle as well. But, it is import ant for the marketer to forecast the turning points in the business cycle. The sales of product rise and fall with fluctuations in the economy. So, marketer should be able to forecast on the business cycle. However, recession can cause inflation. Inflation is an increase in general price level. The introduction of inflation can be measured by the consumers when they feel pressure on their pocket books while shop for their goods and services. Indexes are used by the government to measure changes in price level. It can be done by using producer price index and the consumer price index. It reflects the market baskets percentage of changes in price of goods. According to the proportion of spending habits of consumer, market basket weight goods. If the individuals are spending for goods different from national market basket then they face more or less service price than average. Marketers are affected by inflation. It depends on direction amount and cause of price level changes. In general, consumers amounts of money are affected by inflation on normally what they have to spend and type of product they purchase. So, from the above literature about recession it is seen that this is a part of cycle in the economy. It can come in the economy which can be identified by figuring out some specific points in the economy. The main point is that there will be a decreasing trend in gross national product of a country. By which it is understandable that the economy is in recession. And if the recession or depression identified the people will stop spending. They will cut the extra price and because of unemployment and the decreasing value of money. They will become more price conscious. It needs to be accepted. For which they need to adopt strategy so that they can become loyal to the customer to conduct business in recession and survive for the existence. 2. 3.2 Recession and UK economy According to Euromonitor International (2009), UK entered in recession in late 2008. It was seen from the financial concerns of the previous year that the economy went to downwards. As a result UK consumers began to stop spending. The devaluing of the housing made the year 2008 as a challenging year for the retail environment. People become scared over job security because of the regular media reports on job losses. As a result a number of retailers entered to administration. It is not only in terms of consumers restricted disposable income but also for the rising in debts. According to BBC (2009) since 1991 official government figures have confirmed that UK is in recession for the first time. The widely accepted of the recession is, there will be a negative growth in the economy in two consecutive quarters in a year. In the last three months of 2008 UK gross domestic product (GDP) fell by 1.5%. Before that it dropped as 0.6% than this quarter. So, it means that the definition has been proved. Since 1980 it was the biggest quarter-on-quarter decline. This fall was 1.8% on same quarter a year ago. It was the lowest value of pound sterling in last 24-year against the dollar. It was one pound buying 1.355 dollar. The figure of Office for National Statistics (ONS) showed that largest contribution to the slowdown was made by manufacturing. Every element of economy shrank from the previous three months except of agriculture. Unemployment is rising faster than anywhere else. Besides, businesses were closing every day which is deeply worrying. The unemployment problem is increasing rapidly. Now, about 1.92 million people are out of work. The housing market is depressed and retail sales are in weak condition. The retail figure of December 2008 was raised by 1.6%. It was better than expected. But was done by heavy price-discounting and which should be treated with caution. Since 1955 on an average the recession lasted for three quarters in UK. But the last recession lasted for five quarters. This recession could be last until spring 2010 which is believed by many forecasters. There is a 2.1% decline in GDP in the year 2009 which was a consensus forecast. But in December it might drop to 1.5%. These highlights can be seen by rapidly deteriorating economic picture over recent weeks. As a result, Woolworths and Zavvi and a number of the UKs best known high street retailers gone into administration. Besides, lower value of pound sterling against the dollar which was slumped against the euro as well. In order to driving down the interest rate an d cut the cost of lending the Bank of England has aggressively cut interest rates to 1.5%. It was done to make easier for consumers and businesses to access credit. Banks are now reluctant to lend sufficiently. To encourage consumers for spending and boosting the retail sector for wider economy there was a temporary cut in value added tax from 17.5% to 15%. According to Walyat (2009) the total GDP contraction until now is -4% on a quarter on quarter basis. It is now against the forecast by him which was -6.3% total in the quarter three of 2009. The recent analysis suggests that during the second and third quarter the contraction of GDP is moderating. During the year 2010, GDP points to bounce back. However, because of the post general election tax hikes and deep public cutting on spending it will trigger a double dip recession during 2011 to 2012 according to the forecast which is shown on the above diagram. GDP contraction less than -6.3% it was against the forecast, which implies there will growth in economy in the year 2010. But it will not sustain in the year 2011 as the economy will do an about turn because of the unsustainable mountain of debt. 2.4 Strategy During this situation it needs to implement appropriate marketing strategy for get the consumer for their products. A brief overview of marketing strategy what it all about is described below. According to Mintzberg et al (1995) A strategy is the pattern or plan that integrates an organizations major goals, policies and actions sequence into a cohesive whole. A formulated strategy helps to marshal and allocate an organizations resources into a unique and viable posture based on its relative internal competencies and shortcomings, anticipated changes in the environment and contingent moves by the intelligent opponent. (p.5) Literature on marketing strategy and general strategy in recession are as follows: 2.4.1 Concept of Marketing Strategy According to Perreault and McCarthy (1999) a marketing strategy consists of a target market and a related marketing mix. It is a broad picture of a firms activity in a market. Target market and marketing mix are two interrelated part. In a target market there will be fairly homogeneous customer. A company wishes to appeal to those customers. The controllable variable is the marketing mix. Company puts these together to satisfy this target group. Marketing mix is being surrounded around the customer. A typical marketing mix includes some products offered at a price with some promotion. The reason is to tell potential customer about the product and a way to reach the customers place. According to Bearden et al (1995) marketing strategies consists of target market and marketing mix. First of all a target market need to select and after that marketing mix should be developed to satisfy that markets needs. Marketing exchanges are done with a defined group of consumers or organizations with whom a firm wants to interact. This group is the target market for that firm. Target market is appealed by an overall offer of marketing mix. Marketing mix consists of the decisions of four basic areas. They are product for example development of a product, service, or idea to exchange. Then the pricing like: what to exchange for the exchange. After that communications like as how to communicate with the target market about the possible exchange and finally distribution such as: how to get the product service or idea to the target market to consummate the exchange. The main key to marketing success is to satisfy the needs of the target market better than competitors. For which a c onsistent and integrated marketing mix need to be developed. According to Dibb et al (1994) first of all a target market need to select and analyze that market. After that an appropriate marketing mix for that market need to create and maintain. This is all about the marketing strategy. In elaborately means target market is the group of people to whom the organization wants to reach. And marketing mix are product, distribution, promotion, price and people. It will satisfy the people in that target market. In order to make the best use of the organization resources and tactics the marketing strategy is developed. It helps to articulate the plan to meet the objectives of the organization. It needs to deal with two broad set of variables to develop and manage different marketing activities. These variables are marketing mix and the marketing environment. Product, distribution, promotion, price and people are the decision variable of marketing mix. Organization has control over these factors. On the other hand economic, technological, political, l egal, regulatory, societal/green and competitive forces are the marketing environment variables. Organization has less control over these factors. But these factors affect buyer needs. It also affects decisions related to marketing mix variables. Marketer need to focus on different marketing task such as: market opportunity analysis, target market selection, marketing mix development and effective marketing development for developing and managing of marketing strategies. According to Kotler et al. (1999) target consumer is the centre of the marketing strategy. First of all company need to identify the total market. And then it divides the total market into smaller segments. After that company goes to select the most promising segments. And then company focuses to serving them. In order to serve the promising segment company needs design the marketing mix. Marketing mix are product, price, place and promotion. By using the mechanisms of company goes to work on them. Marketing mix is under the control of the organization. Number of factors need to take under consideration in order to identify an appropriate marketing strategy. These factors are target consumer, competitive environment, demand measurement and forecasting, market segment and market targeting. A short overview of these factors is as follows: Todays marketing place is very competitive. In order succeed in the todays market company needs to centered to the customer. Customers can be won from the competitor by delivering a greater value. However, before satisfying the customer company must understand first the needs of consumer and before going to satisfy them. After that company needs to know about the competitive environment around it. This environment is macro and micro. Political, economical, social and technological are the macro environment. All the organization faces it. Besides this companies also face a unique micro environment. After that it is the time to measure demand of the consumer. Company need to estimate the current and future size of the market and its segment. At first, company will identify all competing products. Then the current sale of the products needs to be estimated. Then it needs to determine whether the market is large enough to support another product profitably. It is equally important of the future growth of the market. If the forecast of the demand looks good then company decides to enter the market. Different types of customers, products and needs are the elements of a market. Marketer has to determine which segment offer the best opportunity in order to achieve the companys objective. In a market segment consumers responds similarly to a given set of marketing stimuli. Company can enter one or more segment of the given market after defining the market segment. Selecting one or more segments after evaluating each market segment is the market targeting. Large companies try to serve all market segments by offering range of products. On the other hand small companies decide to serve one or few special segments. According to Kotler and Armstrong (2008) company decides which market segment to enter. After that company decides how its market offering can be differentiated for each targeted segment. Company need to know about the position it wants to occupy in those segments. A companys product has a position in the market. It is a kind of position which occupies the mind of the consumer relative to the competitors product. By charging lower prices than competitors or by offering more benefits to justify higher prices can be done to offer greatest customer value. According to Wilson (1996) in order to get the competitive advantage over competitor, Michael Porter identified three types of generic marketing strategy in the year 1980. They are overall cost leadership, differentiation and focus. By pursuing a cost leadership strategy the organization concentrates upon achieving the lowest cost of production and distributions. So that it has the capability of setting its price at a lowers level than its competitors. In differentiation strategy the organization gives emphasis to a particular element of marketing mix that is seen important by customers. Focus strategy involves in concentrating its effort upon one or more narrow market segments rather than pursuing a broader based strategy. The firm will typically then depending upon the specific demands of the market, develop either a cost based or differentiated strategy. So, from the above literature about marketing strategy, it can be identified that it needs to know two main things for implementing the strategy. One is the target customer and another is the marketing mix. Marketing mix are product, price, promotion and place. If these are identified properly then it can be made an appropriate strategy for their business. It is important for an organization to run the business in a proper way with the right strategy. If the strategy fails then business will fail and incur losses in the long run. And if it is the recession the marketing strategy needs to be modified. A brief literature on marketing strategy in recession is as follows: 2.4.2 Marketing Strategy in Recession According to Shama (1993) during the recession, by using different strategies consumer demand can be stimulated. First of all target customers and the marketing mix need to redefine. Strategies can be offer the cheaper products, making the product line narrow, and use quantity discounts. Moreover, strategies can be changed by keep the price down, increase the promotion, and consumers need to get direct products offer. In order to protect from the recession, Bonoma (1991) advises to avoid practicing empty middle marketing, not to make mistake expansiveness for empire and need to do more for less. In a related study, Goerne (1991) suggest that in the promotion mix significantly more coupons need to use. To fight from the negative impact from sales during recession it needs to be done. It is important to make sure that the company is actually one of recession what the economic environment facing their organization. According to Dibb et al (1994) marketer and consumer decisions and activities both are influenced by economic and competitive forces of the marketing environment. This examines the effects of general economic condition. It also focuses on the buying power, willingness to spend, spending patterns and competition. In all countries the overall state of the economy fluctuates. These changes in general economic condition affects the forces of supply and demand, buying power, willingness to spend, consumer spending level and the intensity of competitive behaviour. Therefore current economic conditions and the changes in the economy have a broad impact on the success of the organizations marketing strategy. In the period of depression unemployment is extremely high and wages are very low. In this situation the total disposable income is at a minimum level. For which consumers loose their confidence in the economy. In order to remove the effect of recession and depression, governments need t o use both monetary and fiscal policies in the country. Money supply in the economy is controlled by the monetary policies employed by Government. As a result, it affects on spending, saving and investment by both individuals and businesses. Government is able to influence the amount of savings and expenditures through the establishment of the fiscal policies. Government need to adjust the tax structure and change the level of spending on benefits. Depression can be completely removed by the effective use of fiscal policies which is believed by some of the economic experts. According to Hudak (2009) for surviving in the downturn company need to know how it should market itself. Most of the companies respond in recession by cutting their budget to reduce cost. Often, marketin

El Gringo :: essays research papers

El Gringo   Ã‚  Ã‚  Ã‚  Ã‚  Way back before there was such a thing as toothpaste, there lived a man by the name of Jesse Pruitt. Jesse Pruitt was not your typical young man. Although he was of normal size, six foot 165 pounds, he had immeasurable strength. When he was a baby he was able to life objects three times his weight. For example when he was only ten months old he picked up his older brother, Wayne, and threw him clear across the yard. From then on his strength only grew his age. Although he had this amazing strength, he did not like to show it off much because he did not like the attention that came along with it. Not to say he was a shy guy he was just very humble. Well that is until one day he up and left his family in Virginia and explored his way to a little piece of land called Tejas. Now Tejas had never been intruded upon by a white man or any other ethnicity for that matter other than Hispanic. But nothing got in the way of the determination of ole Jesse.   Ã‚  Ã‚  Ã‚  Ã‚  Jesse road his horse, Stick, from Virginia to Tejas in only 8 days. Though he was a little nervous about invading the land of Tejas, Jesse decided that he was going to go in there and just be a happy-go-lucky kind of guy and make friends with all of the natives there. The very first people Jesse and Stick stumbled upon was a group of natives that consisted of about 350 people who called themselves El Jefe. Although they were the smallest â€Å"tribe† in Tejas, the refused to be known by anything other than â€Å"The Boss.† To make a long story short the tribe of El Jefe was a very accepting group and ended up nicknaming Jesse and called him El Gringo or Gringo. In their time together Jesse would teach the natives new techniques about hunting and even introduced to them the idea about bathing. In return the natives would teach their Gringo about such things as making clothes out of animal skin, new was to cook things over an open flame and how play a wooden flute. Needless to say, the natives and Jesse were meant to be.   Ã‚  Ã‚  Ã‚  Ã‚  Although Jesse had been with the natives for almost six years, Jesse had not revealed his amazing strength and he had no intention of sharing his secret.

Terrorism - Domestic Bigots More Dangerous than Foreign Terrorists :: September 11 Terrorism Essays

Domestic Bigots Cause More Damage than Foreign Terrorists    As the federal government preoccupies itself with fighting the war against terror, it must not neglect the terror that Americans can inflict on one another at home. At the same time, we should be circumspect about our rhetoric as we affirm our commitment to the ideals of freedom by debating our government's policies. The recent spate of hate crimes across the country - about 1000 incidents, some of them fatal - calls for two responses. Congress and the president should pass and sign national hate crimes legislation. On the local level, each of us has the obligation to refrain from provocative remarks that embolden and reinforce the bigots' view that we are engaging in a war against a particular culture or religion.    Whatever contributions economic or political injustice may have on the support for terrorist regimes, those organizations ultimately thrive on a zealotry borne of group thought. This is evident in the terrorists' calls for all people of a certain group to take up a jihad against the 'infidels' who cannot claim the same group membership. In contrast, the battle that the United States is now waging is not directed at any group except for the people who commit mass murder under the influence of group identity. Americans are individualists at heart. We eschew the politics of racial division and ethnic pandering. We abhor discrimination, which violates another's individuality by ascribing to him a group identity and subsequently mistreating him. We are especially appalled when the maltreatment escalates into assault, battery and homicide.    Thus, in the 1993 Supreme Court case Wisconsin v. Mitchell, the justices unanimously upheld Wisconsin's hate crimes statute, which imposed additional penalties for perpetrators motivated by animus toward another's race. The Court reasoned that judges and juries routinely consider a perpetrator's motives as aggravating factors. For example, premeditated murder is punished more severely than random killing. Considering the criminal's bias in sentencing is consistent with our juridical principles. However, it is not enough for a handful of states to consider bias as an aggravating factor in sentencing. We need to express the nation's consensus that, as a liberal society, we condemn the illiberal thoughts that inspire hate crimes. Treating people differently on the basis of perceived group identities, which derive in turn from superficialities like physical appearance, is the greatest unfreedom. While an orderly society cannot tolerate crime, a free society simply cannot tolerate crimes borne of ignorance and group thought.

Heinz Case Study

Company made a corporate move that framed the course of their future business model. In order to increase their competitiveness, Heinz had to come up with a business strategy that would rival competitors. According to the case study, the dominant corporate strategy has been Identified as a directional strategy, which was based on analyzing the company's orientation toward growth. It was noted that the company needed to: 1) cut back on operations by simplifying their business model, 2) diversify the business to increase growth, and 3) grow nationally and globally through a merger which would also reduce debt.The first step in the strategy included streamlining their product selection which would refocus the company's business model, while also offering more flexibility. Heinz had decided to allow their two main food platforms to be the highlight of the company: meal enhancers (which included condiments of all types) and meal and snacks (including frozen and shelf-stable goods and the same made for the food service industry). In doing so, they could focus more attention to detail on their successful products such as packaging and quality, Instead of spreading themselves thin by splitting powerless with struggling products and brands.The second strategy Included Increasing growth by diversifying business. Heinz did so by engaging In concentric diversification with the Del Monte Company. By creating a synergistic relationship with a like-minded food company, Heinz was able to take stock of their product lines, figure out strengths and weakness of each, and identify which of the products would benefit from a strategic fit with Del Mote's input regarding approach and knowledge in production, marketing and/or sales. This allowed both companies to converge, growing both individually and together, thereby increasing profits and company growth.In fact, it was expected that as Whine's revenue increased by twenty percent, Del Mote's company would double in size. Lastly, th e business merger of Heinz with Del Monte Foods has not only Increased wealth, but It has reduced the debt. By allowing Its shareholders to assume a 0. 45 share of stock In Del Monte for every share that they owned In Heinz, this also allowed Del Monte to acquire twenty percent of Whine's debt. This essentially made those shareholders the majority owners in the new Del Monte. Additionally, more debt was alleviated when Heinz was able to condense dividends by thirty-three recent, which generated extra monetary flow.By 2004, Heinz was able to change its organizational structure which showcased its horizontal growth. They were able to venture into new markets through their band acquisitions from Del Monte, and created a strong presence in the following markets: North America, U. S. Foddering, Europe, Asia/Pacific, and smaller markets in Latin America, Africa, India, and the Middle East. Across the board, this resulted in profitable diversification In revenue. The appropriateness of thi s directional strategy seems to have worked In the Heinz Company's favor.Instead of continuing to be weighed down by debt, and an over-bloated portfolio of products (all of which were not profitable), the merger helped to alleviate most of the problems. If they had chose to only focus on a of debt acquired by Del Monte. Also by not choosing a parenting strategy, they allowed for more of a partnership between companies instead of a one holding more power than the other. The directional strategy seemed to offer the best combination (portfolio attention and a synergy relationship) of the latter two strategies, which worked best for the goals that Heinz Company had in mind for their own personal growth.

Measuring Socialism in America

Which of the two countries is more socialist, Canada or the United States of America? It must first be state that neither Canada nor the USA is considered a socialist state. For the purpose of this project, a socialist state would be one such as Greece was until the early 1990†³s; a country where the state owns all forms of companies and/or businesses and offers practically every type of social service known to modern governments. Since none of the two North American countries that will be featured in this paper can accurately compare to the bove description, the paper will simply attempt to determine which of the two has a higher degree of socialism when matched against each other following a Before going any further, let†s view the conceptual definitions to the key elements of this paper. Socialism, as referred to throughout the text, can be defined as follows: any of various social or political theories or movements in which the common welfare is to be achieved through the establishment of a socialist economic system. A socialist economic system can be defined as an economic structure in which the community owns the means of production, istribution, and exchange collectively, and the benefits are distributed to all members of that community. In this economic layout the people will run the government in a highly democratic fashion . Having established what socialism is, let†s move on to the research question, or hypothesis. It is assumed that Canada will have a higher lever of socialism than the United States of America based on its higher level of taxation and its apparently more developed social services system. The research question is therefore: is Canada truly more socialist than the United States of America? The variables that will be used to measure socialism are the level of democracy; social services offered; the minimization of social classes; and finally, the collective ownership of factories, corporation, and companies. According to the conceptual definition given earlier, a socialist country must be highly democratic. We must then find data that would help indicate the variable of democracy. What makes a country democratic? The representation and support of diverse political views as well as a high level of public participation in political decisions are two social characteristics that would ndicate a high level of democracy. To measure the representation and support of diverse political views, let†s examine the different popular political parties in both Canada and the United States of America. According to the network CNN , in the latest US federal election which took place in November 2000, three political parties could be said to have garnered enough public support to be considered important. After the tally of 99 percent of precincts, the Democratic Party stood at 49 percent of public support, the Republican Party at 48 percent, and the Green Party accumulated enough votes to have 3 percent of all votes. No other party received a single percent of all votes. There is also a federal election being held in Canada this month, and the nation will vote on November 27th. According to the latest Reuters/Zogby Research Canada poll , the Liberal Party holds the lead with an approximate 42 percent of public support, followed by the Canadian Alliance, which polled 29 percent, the Progressive Conservative Party holds 12 percent support, the Neo-Democratic Party has 7 percent and finally, the Bloc Quebecois holds 8 percent of public support. Canada therefore has five important political parties, all of which hold more public support than the United States† third important party. However, it would be incorrect to assume that Canada is more democratic than the USA by simply counting the number of political parties. Let†s instead look at how many political views are represented in both countries. In the USA, the Democratic Party can be said to be mostly left of the center on the â€Å"left/right† line, the Republicans would be mostly right of the center, and the Green Party would be considered to represent fairly left political views. If we place the political parties in Canada on the same left/right line according to the views they represent, we see that many more views are covered. The Neo-Democratic Party can be labeled as a far-left party, the Liberal Party and the Bloc Quebecois would be considered left-of-the-middle parties, while the Progressive Conservatives are right of the center and the Canadian Alliance (formerly the Reform Party) represents far-right views. It is evident that once the political views of the parties are exposed, Canada seems to have the edge over the USA when it comes to Let†s now take a look at the second variable that will be used to compare the degree of democracy between Canada and the USA: a high level of public participation in political decisions. To measure this variable, we will look at the number of public representatives who are elected by the population. At the municipal level in the USA, according to the City of St-Louis Board of Elections , the population elects a mayor, a comptroller, a President of the Board of Aldermen, the members of the Board of Aldermen (councilors) and school board members. At the state and federal levels, as maintained by the North Carolina Board of Elections , the population of North Carolina elects members of the US House of Representatives (In North Carolina,12 members are elected), associate Justices of the Supreme Court (2), Judges of the Court of Appeals (5), District Attorneys (37), Judges of District Court (87), members of State Senate (50), members of the State House of Representatives (120), Judges of Supreme Court (Non Partisan) (31), local County Commissioners ( 5), a President and Vice-President, a Governor, a Lieutenant Governor, an Attorney General, an Auditor, a Commissioner of Agriculture, a Commissioner of Insurance, Commissioner of Labor, Secretary of State, a Superintendent of Public Instruction, a Treasurer, a Chief Justice of NC Supreme Court and an Associate Justice of NC Supreme Court. In Canada, at the local level elections are similar. According to Elections Canada the public elects a Mayor, Councilors and School Board members, but no comptroller and no President of the Board of Aldermen, such as is the case in the United States. At the Provincial Level, according to the Government of Ontario , the population elects Members of the Provincial Government (Legislative Assembly) (In Ontario, 103 members are elected), and a Premier. Contrary to the USA, the population does not elect the Lieutenant Governor, the Attorney General, the Auditor, nor any secretaries, superintendents, treasurers, ministers, Chief Justices, Judges or District Attorneys; these positions are awarded by the governing Premier and his Cabinet. The same pattern exists at the federal level. In accordance with the Government of Canada , the Canadian population elects a Prime Minister and members of the House of Commons (In Canada, there are 301 members). Again, there is a stark contrast with the American political ! stem, as Canadians do not elect members of the Supreme Court, or even Senators. When we count the number of representatives who are elected by the population, it seems that the American political system is more democratic than the Canadian system, as it is clear that many important positions are chosen by the people in America and by the politicians in Canada. It is important however to note that the men and women who hold the most power of all in both countries, the members of cabinet, are named by the leading politician. In Canada these people must be chosen from the Legislative Assembly at the provincial level, and the House of Commons at the federal, therefore they were elected to represent the population . However, in the US the Governors and President may choose whomever they please as their cabinet , whether they were elected or not. Despite the previous fact, when looking at the democracy variable as a whole it must be acknowledged that the US is at least as democratic as Canada, therefore the first variable must be considered void. Let†s now move on to the second variable, well-established social services system. For a state to be deemed socialist, it must offer numerous social services to its people, free of charge. Lets begin by examining education. The first indicator for education is the amount of years of free education that are offered by the state. Both countries offer free pre-school, elementary and secondary education through the public schooling system. (A totally socialist state would also offer free post-secondary education. ) In Canada, according to Statistics Canada , most provinces offer 14 years of free education, beginning at the age of 4 with pre-kindergarten. The only exception is Ontario, which currently offers an optional 15th year, known as the Ontario Academic Curriculum. OAC is basically a fifth year of high school, designed to prepare students for university, also acting as their first year of university. However, the Government of Ontario has passed a bill to abolish OAC ! by the year 2002. In the USA, according to the National Education Association , all states offer 15 years of public education, beginning a year earlier than in Canada, therefore offering one year of pre-school more than the provinces of their neighboring country does. It can therefore be said that the USA offers more years of free education than Canada does. But how much does the state spend on these years of education? Let†s look at the second indicator for the variable of education: the amount spent-per student per-year on education. In accordance with data from Statistics Canada , the three levels of government combined to spend an approximate 50,407,100 Canadian dollars per student for the school year of 1996-97. In that same year, Statistics Canada states that 5,065,914 students were enrolled in public schools across the country. Therefore, the state spent approximately 9,949 Canadian dollars per student. Based on the US Census Bureau†s data , all three levels of American government combined to spend an approximate 5,882 US dollars per-student for the same school year of 1996-97. In order to compare these numbers realistically, let†s convert the Canadian dollars to US dollars. In 1997, the Canadian doll! ar was worth approximately 0. 68 American dollars, therefore the Canadian government spent an approximate 6,765 American dollars per-student, compared to the US government†s approximate 5,882. The next social service to be examined is income security. It must be noted that the term â€Å"income security† does not mean exactly the same thing in both countries. In Canada, income security stands for social assistance, benefits to the elderly, employment benefits and child benefits. These services are covered by the Canadian and Quebec Pension Plans, Old Age Security, Guaranteed Income Supplement, Spouse†s Allowance, Unemployment Insurance, Children†s Financial Benefits, Social Assistance, and Worker†s Compensation. On the other hand, in the United States the term â€Å"income security† stands for disability insurance, private pensions, federal employees retirement, and disability programs. These services are offered through Food Stamps, Supplemental Security Income, and Temporary Assistance for Needy Families, Earned Income Tax Credit and Unemployment Compensation. In 1994-95, according to the Government of Canada†s overview of Income Security , the Canadian governments ! spent a total of 88,900,000,000 dollars on Income Security. When divided by the approximate population at the time, 29,500,000 people, it averages out to 3014 Canadian dollars per citizen. If that number is then multiplied that by . as the Canadian dollar was worth approximately 86 cents American at the time, we get 2050; the average spent per citizen in American dollars. The United States governments spent 257,000,000,000 dollars on Income Security in 1999, according to the Budget of The United States Government for the fiscal year 2001 . When divided by the US population in 1999, which was 272,691,000, according to the US Census Bureau , we get the amount spent per citizen on Income Security: 942 US dollars. It seems as though Canada spends more on Income Security, but it must be taken in account that the US also has what they call Social Security. The latter covers Old-Age benefits, and Survivors, and Disability Insurance. Since these services fall under the Canadian defi! nition of Social Insurance, it would only be fair to measure them under the same variable. According to the US Census Bureau, 383 billion dollars was spent on Social Security in the US in 1999. That comes out to 1405 US dollars per citizen. When added to the previous total (amount spent per US citizen on Income Security) we get a total of 2347 US dollars spent per US citizen, compared to 2050 US dollars spent per citizen in Canada. However, before declaring the United States more socialist when it comes to Income Security, we must consider the fact that the Canadian data dates back to 1994-95, almost five years younger than the American data. It must be assumed that the Canadian Government has increased its spending on Income Security since 1995, as has been the trend with all of the social services for both Canada and the US. However, we must still recognize the fact that the United States governments spend a good deal of money on these types of services and can be said to sp! end more, or perhaps only slightly less than the Canadian governments do. The final social service variable to be inspected is health care. In order to compare the two countries' health care systems, two indicators will be examined: the number of health services offered for free and the amount spent per citizen on heath care. In the United States, there are two types of heath care services: Medicare and Medicaid. According the US Federal Government , Medicare is offered to most citizens who are 65 years of age or older, people entitled to Social Security disability payments for 2 years or more, and people with end-stage renal disease. Medicaid is offered to certain low-income families to help cover their medical costs . The Medicare recipients will receive durable medical equipment such as oxygen equipment, wheelchairs, arm, leg, back and neck braces, ostomy pouches, surgical dressings, splints and casts, one pair of eyeglasses after surgery, and other medically necessary equipment that a doctor prescribes for use at home. Medicare also helps cove! r the costs for doctor's services, outpatient hospital care, blood, lab tests and physical and occupational therapy. Medicaid on the other hand covers much more. On the other hand, according to the Health Care Financing Administration, Medicaid recipients receive inpatient and outpatient hospital services, physician services, medical and surgical dental services, nursing facility services for persons aged 21 or older, laboratory and x-ray services, pediatric and family nurse practitioner services, ambulatory services to individuals under the age of 18 and individuals entitled to institutional services, prenatal care and delivery services for pregnant women, as well as some home health and clinical services. In Canada, as stated by the Government of Ontario's Ministry of Heath , health care covers all services by a physician (except work or school-related physicals), five or ten annual visits to a podiatrist (chiropractors, osthopasths) and Physiotherapists, dental services do! ne in hospital, optometry services every two years for all 20 to 65 year olds and once a year for all under 20 and all over 65 year olds, and importantly, emergency care of injuries that occur outside of the country. If we compare the services offered in both countries, we see that Medicaid is very comparable to the Canadian Health Plan, plus and minus a few services, while Medicare trails both systems, at least as far as services offered are concerned. The second indicator for health care is the amount spent per person on health services. This is an area where the US is expected to perform poorly, as mentioned in the hypothesis, because so few Americans actually receive government-paid health care. In fact, according to the US Census Bureau any form of government-paid health care covers only 24. ercent of the US population. Medicare covers 13. 2 percent of the population, and Medicaid covers 10. 2 percent while the remaining 3. 1 percent are military personnel who receive basic military health benefits. According to the US Census Bureau , the three levels of government in the United States of America spent 40,168,000,000 dollars on 34,900. 000 Americans in 1991, therefore spending 1147 US dollars per recipient. However, when divided by the total America population at the time, which was approximately 258,000,000 people, we see that a mere 156 US dollars was spent per citizen on heath care. Canada on the other hand offers heal! th care to all of its citizens, therefore it is expected that the per-citizen number will be higher. According to Health Canada , in 1994-95, the three levels of Canadian government jointly spent 51,900,000,000 Canadian dollars on health care. When divided by the total population at the time (29,500,000 people), we get 1759 Canadian dollars per person. Hence, after the conversion to US dollars, the amount spent per person on health care in Canada is 1196, almost eight times as much as the US spending. Consequently, it must be alleged that although the US data is four years younger than the Canadian data, Canada still spends much more on health care than the United States does. Canada then comes out on top when we add all of the variables together in an attempt to determine who is of a more socialist nature, as far as social services go. It must nevertheless be admitted that aside from health care spending, the US does not trail Canada by an extreme amount when in comes to soci! al services, and even comes out on top when in the amount of years of free education offered through the public schooling system. Aside from an advanced social services system, a socialist country must also have a low level of diversity when it comes to social classes. In order to reduce the difference between social classes, one must first reduce the variation of income levels. Therefore, the indicator for the variable â€Å"minimization of social classes† will be income inequality. As said by the paper Income inequality in North America: Does the 49th parallel still matter? , â€Å"Canada has not seen the substantial increase in income inequality that has occurred in the United States. The paper states that the US† average income level has been rising rapidly when compared to Canada†s, but that the US†s income inequality has been growing consistently as well. â€Å"In terms of comparative economic well-being, Canadian families in the bottom 25% of the income distribution were better off in absolute terms in 1997 than were their counterparts in the United States. However, in the top one-fifth of the income distribution, American families had disposable incomes more than 20% higher than their Canadian counterparts. In the top one-tenth of the income distribution, disposable incomes among American families were about 25% higher. † (Income inequality in North America: Does the 49th parallel still matter? , The Daily, Statistics Canada) Although it was not possible to view the data that was used by the author to make the above conclusions, the information will be considered credible for this paper, as it was written on the part of Statistics Canada, which is highly reputed to be an accurate source of data. A more precise way of determining Income Distribution would be to actually compare the spread of income in both countries. According to a US Census Bureau chart, in 1998, 3,6 percent of American households were in the lowest quintile of income (lowest level of income), 9 percent were in the second quintile, 15 percent in the third, 23. 2 percent were in the fourth quintile, and finally, 49. 2 percent of households were in the highest quintile of income. In Canada, the same chart can be found in Canadian Fact Book On Poverty, which was posted on the Posted on the Canadian Council on Social Development website (http://www. cfc-efc. ca/docs/00000327. m). According to the data, in 1991, 4. 7 percent of the Canadian households could be found in the bottom quintile, 10. 3 were in the second quintile, 16. 6 were in the middle quintile, 24. 7 were in the fourth quintile and 43. 8 percent were in the top quintile. Although the difference may not be huge, there is no denying the fact that there is a larger gap between the income levels in the US as the above data shows. As mentioned in the paper Income inequality in North America: Does the 49th parallel still matter? he highest quintile plays a major role in the spread of income in the US. Almost half of all households are in the highest fifth, whereas in Canada, seven percent less (43. 8) households are in the highest quintile. What does all this mean? In keeping with the conceptual definition of socialism used for the purpose of this paper, it means that Canada fits the description of socialism better than the United States of America when it comes to income distribution since the gap ! between the rich and the poor is thinner in Canada than it is in the United States. Aside from having a high level of democracy, good social services and a low level of distribution of social classes, a socialist state must also own many, if not all businesses. That brings us to the fourth variable of a socialist state; collective ownership of corporations, companies, and factories. Traditionally, Canada has had many Crown Corporations (Corporations owned by the State), but the recent trend has been to sell these companies to private investors. Nonetheless, the Canadian governments still own many businesses today. Even so, the Federal Government still owns 49 Crown Corporations according to the Treasury Board of Canada . The most commonly known of these corporations would likely be Canada Post, a nation-wide postal service, The Canadian Radio-Television and Telecommunications Commission, which runs the CBC and SRC radio and television stations, and VIA-Rail. A few of the less known companies are the Canadian Commercial Corporation, International Development ! Research Center, Royal Canadian Mint, the Business Development Bank of Canada, Canada Deposit Insurance Corporation, Export Development Corporation, Farm Credit Corporation, Defense Construction Limited, National Capital Commission, Atomic Energy of Canada Ltd. Bank of Canada, Marine Atlantis Inc. , and Jacques Cartier and Champlain Bridges Inc. In addition to federally owned Crown Corporations, the provinces also own their own â€Å"public businesses† the government of British Columbia for example runs sixteen Crown Corporations. The most commonly known of these are BC Hydro, BC Rail and BC Ferries. The US Governments also own similar corporation, although they usually tend to be agencies more than companies. A few examples would be the Central Intelligence Agency, and the Consumer Product Safety Commission. There are however some agencies that can compare to the ones owned by the Canadian governments, as illustrated on the White House†s Federal Agencies and Commissions web page ! such as the US Postal Service, AMTrack, the Export-Import Bank of the US, the Inter-American Development Bank, the International Bank for Reconstruction & Development, the Legal Services Corporation, the National Park Service, the Neighborhood Reinvestment Corporation, the Overseas Private Investment Corp. , and the Securities Investor Protection Corp. Since the â€Å"corporations† are included with the agencies and commissions all government sites, it is difficult to count a precise number of government divisions that could be considered â€Å"Crown Corporations† in the US. It can however be estimated that at the Federal level, between 10 and 20 of these corporations exist. In addition, the American public also owns a television station independently of all forms of government. The educational station PBS is funded entirely by the people, depending largely on personal pledges for its survival. It must however be concluded that Canada has a great deal of State-owned companies when comp! ared to the US since it is nearly safe to say that there are at least twice as many of these corporations in Canada than there are in the United States. In conclusion, the hypothesis must be accepted, as the research proves that Canada is indeed more socialist that the United States of America. Although America is relatively strong when it comes to education, Canada does indeed spend more social services than the United States of America does. Canada also has more state-owned corporations than does the United States of America. Since the US does not clearly come out ahead of Canada in any of the variables, we cannot claim is as being in the same league as Canada as far as socialism goes. We can however state that the United States offers more years of public education than Canada does, and that it spends approximately the same on income security. In fact, if the United States offered health care to all of its citizens like Canada does, it could be argued that both countries are very similar in terms of socialism, with Canada being the frontrunner. However that is not the case, and what the entire research came down to was t! fact that health care is only offered to 24 percent of all Americans. The US Government actually spends 1147 US dollars per health-care recipient, only 49 US dollars less than Canada spends per recipient. What does this research tell us? It simply reinforces the theory that Canada is more socialist than the United States of America in its ways of governing. Perhaps it has to do with the fact that it is younger than its southern neighbor, that it still follows its European parents, France and England. America has matured more than Canada has, since it has been a free nation for much longer. There is no doubting that the US has developed its own governing system, with its own distribution of services and is striving off of it economically. There is however no less doubting that Canadians are proud of their social services, and education and democratic system. It seems both countries are in a state of comfort. America is generally content with its system and Canada is also generally happy with the way the country is run. It is however always fun to peek on the other side of the fence and see how our neighbor is doing, and how we compare to him/her.